ANNUAL MEETING • SOCIAL VIDEOS • EVENTS • BRANDING • POSTS • POSTERS

Agency / Creative Director / Writer / Producer

BACKGROUND
Cornerstone OnDemand is a world leader in cloud-based software that helps businesses manage and develop their people. Since 2016 Matthew Finio Creative has worked with them on a variety of projects including branding, social, demonstration and event videos, copy explorations for product branding, and other materials ranging from event posters to banner ad copy.

1 & 2. CONVERGENCE 2019 Cornerstone has offices throughout the world and its products are used in over 90 countries. Each year they invite thousands of clients to their Convergence event which includes large scale presentations and dozens of smaller sessions. For 2019 the theme was “Potential,” and we produced these videos to open each of the two keynote addresses.

3. SOCIAL VIDEOS are used to quickly and entertainingly introduce specific products. The :60 version of this demo of Cornerstone Recruiting has almost 3.5 million YouTube views.

4-7. CONVERGENCE 2016
The CEO wanted the 2016 Convergence to have a more cohesive “voice” than prior events, and asked Matthew Finio Creative to create a keynote video (7) and venue posters (4-6) that reflected the theme of “internal career mobility.”

RESULTS
The 2016 Convergence was more successful than any prior events, with the CEO pleased that it had a cohesive “voice,” then the 2019 event was dubbed the “best ever.” Matthew Finio Creative continues to work with Cornerstone on dozens of scripts, videos decks, ad copy and additional materials.