MARKETING VIDEOS • PRESENTATION VIDEOS • INTERNAL VIDEOS

Creative Director / Writer / Producer

BACKGROUND
The Zoo, Google and YouTube's internal agency, requests a variety of video and conceptual projects (see more under "YouTube") to make clients aware of the companies' advertising services and sponsorship opportunities.

1. CPG SEARCH VIDEO
Consumer Package Goods companies are big Google advertisers, and this video was used to reinforce how their ad dollars can affect Search results to catch a user's attention.

2. NIKE
For a meeting with Nike, Google wanted to emphasize how Search users can become more loyal to a brand based on the results they receive. This Search Story kicked off the presentation.

3. GOOGLE PRIDE
Footage from an international Google Pride event was turned into an inspiring sizzle for employees.

RESULTS
The CPG video was very popular within Google and opened the door for many more videos for both Google and YouTube. Worldwide brands of all kinds continue to use Google Search sponsored results, standard results and mapping in order to keep their products visible and encourage customer awareness and loyalty. Google also continues to host and promote events that encourage inclusion and equality within its offices and beyond.