ANIMATION • VIDEO • OUTDOOR

Writer

BACKGROUND
The Google Fiber network—Google's super fast Internet +TV—is being constructed in various cities across the US. The construction process is long and challenging, and Google needed a video to give consumers an idea of what to expect when Fiber comes to their neighborhood.

1. INTRODUCTORY VIDEO
Google requested that the video be compelling and entertaining without sugarcoating the realities of construction. In addition, since it's difficult and expensive to make changes with this type of animation, the client had to sign off on it step by step.

2. OUTDOOR
Outdoor and transit advertising announce the plans and invite residents to experience Fiber firsthand.

RESULTS
Google is installing Fiber in several American cities (Atlanta, Austin, Charlotte, Kansas City, Raleigh-Durham, Nashville, Salt Lake City, San Antonio) as well as investigating the feasibility of wireless high-speed Internet.