INSTRUCTIONAL VIDEOS • STORYTELLING

Script & Content Writer / Storyboard Creator

BACKGROUND
Google News Lab is an effort begun in 2015 to encourage journalists to use Google tools to enhance their stories and help them reach a wider audience. Santa Monica agency Enso hired me to write and help design videos that explain how these technologies work and make them more appealing to journalists

1-3. SAMPLE VIDEOS
The Google News Lab site offers dozens of step-by-step lessons and videos that explain how Google's visualization and distribution tools can make news stories more powerful. In addition to mastering these technologies to ensure that the lessons were accurate, all scenarios had to be created from scratch--no actual news stories, footage or existing YouTube channels could be used in order to avoid copyright issues.

1. "Using Google Earth Pro" walks journalists through the worthwhile (but somewhat tedious) process of creating a geographical video tour that can illustrate the "where" of their news story.

2. "How To Use YouTube To Expand Your Audience" uses existing footage and simulated YouTube channels to fabricate how a popular travel writer can use various techniques to gain more viewers.

3. "How To Publish On Google Play Newsstand" employs dozens of made-up headlines and publisher logos to explain the process of sharing a story.  

RESULTS
News Lab is a growing initiative from Google to help expose journalists to the many Google products that can give their stories more impact.