INSTRUCTIONAL VIDEOS • YOUTUBE

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BACKGROUND
GYBO (Get Your Business Online) is Google's effort to give small businesses greater Web presence. By adding information and photos, small businesses can give users of Google Maps and Google Search a clear idea of services, location, hours and more, offering potential customers all the information they need.  

1-3. VIDEO TUTORIALS
GYBO wanted show small businesses how easy it is to get their information on Google but didn't want to use traditional tutorials to do it. Three American businesses were chosen as Google success stories, and the owners of each helped set the stage for step-by-step lessons on how to use the service.

RESULTS
The new GYBO site launched November 2015 and these videos quickly received thousands of views. The first two videos, How To Verify A Business On Google and The Basics of Google My Business, have over one million YouTube views each. The GYBO team continues to rally more small businesses to use this free feature.