NETWORK ID • SITE DESIGN & CONTENT • SHOW PROMOS • SHOW LOGOS • NEWFRONTS • FINAL FRONT

Agency / Creative Director / Writer / Producer

BACKGROUND
In 2014 Machinima had a new CEO itching to rebrand the popular online gaming and fandom network. My agency, Matthew Finio Creative, was hired for a variety of branding and launch projects until Machinima was bought by Warner Bros. in 2017.

1-4. JUSTICE LEAGUE CAMPAIGN
Justice League: Gods and Monsters Chronicles was Machinima's first original series production and a result of a new partnership with Warner Bros. For NewFronts, digital media's answer to traditional networks' Upfronts, an impactful presentation needed to be produced from scraps of clips (no episodes were yet complete), a show logo designed and a keynote presentation assembled to explain the types of advertising opportunities available. We created:
1. JUSTICE LEAGUE SHOW LOGO
2. JUSTICE LEAGUE TUNE-IN PROMOS: As examples of how to promote the show’s premiere.
3. JUSTICE LEAGUE LAUNCH PROMO: Based on the limited footage I scripted a this story and used a Warner Bros.-approved Batman theme to create a true "event" promo to introduce the show at NewFronts.
4. JUSTICE LEAGUE KEYNOTE TEMPLATE: The visually stunning keynote presentation juxtaposed the "classic" Justice League characters with the first-time reveal of their modern-day counterparts, and used animations borrowed from the show's rough cuts to build excitement.
Justice League: Gods and Monsters Chronicles premiered Summer 2015.

5-13. MACHINIMA SITE REDESIGN
A new website was designed by another LA agency but the copy wasn't capturing the spirit Machinima's new leaders were looking for. In 2015 I was hired to rewrite the site to reflect the energy of the new tagline. My agency (Matthew Finio Creative) then designed custom images for several pages, and in 2017 we were asked to redesign and update the site once again.

14. NETWORK ID: We created this "Heroes Rise" ID—often used to introduce Machinima content on the site and on YouTube—as a tribute to digitalization with a touch of anarchy (we made a point to include the vocal since many people didn’t know how to pronounce the company’s name).

15. DC's HERO PROJECT PROMO
Also at NewFronts, Machinima and DC Comics introduced a reality series for amateur filmmakers who are fans of DC Super Heroes. We created a "ripomatic" promo of the show using footage borrowed from past reality shows and interspersed with new animation to bring the idea to life. DC's Hero Project will debut in 2017.

16-24. SHOW LOGOS / CORPORATE LOGOS
Program and company logos (MACH-1 is an internal agency) were created to give each the personality it deserved.

RESULTS
Based on Machinima's success and growth from 2014 onward, Warner Bros. increased its partnership and bought the network in full in 2017, eventually folding it into Fullscreen.