STOP MOTION ANIMATION • VIDEO

Agency / Creative Director / Producer / Writer / Choreographer & Object Manipulator

BACKGROUND
A Los Angeles-based furniture studio that creates site-specific office environments, MASH was introducing their new MOD Series line of furniture for the home. MASH Studio's owner wanted an inexpensive video to demonstrate the versatility of the new shelving line that was to be featured at their New York Furniture Show booth. The video would also live on the company's website.

1. STOP MOTION ANIMATION
I wrote and choreographed this video which was shot by a Director friend using Dragonframe software.

2. PRESS
The furniture line and video were covered by the LA Times.

RESULT
MASH's MOD Series is now very popular, carried by Crate & Barrel, Smart Furniture and other high-end retailers. The company recently moved to new headquarters and a large showroom in Los Angeles.