IDEATION • SOCIAL • UI DESIGN  • BANNER ADS • AUDIO ADS

Creative Director / Agency Project Director / Writer / Audio Producer

BACKGROUND
The Spotify platform offers advertisers opportunities to create unique, engaging user experiences in order to promote their brands.

1-20. CAMPAIGN CONCEPTS & UX DESIGN
Spotify is proactive, proposing complete, buildable UX concepts to advertisers. Before presentation each potential project must be concepted, designed, and deemed possible either within the Spotify platform or on a microsite. Working with Pomegranate, Spotify has sold many unique and successful advertising experiences such as for the Lexus F line ("How Will F Tempt You?") which included ad units with audio prompts that encouraged users to take a brief personality quiz to receive a free playlist based on one of four temptations. Spotify also creates opportunities for entertainment clients and film titles, and joined with Blue Moon Brewing Co. to sponsor a summer long series of intimate music events across the country, the Follow The Moon Tour.

RESULTS
Spotify continues to be the most successful free music platform known for engaging users and creating unique, well-curated playlists.