SIZZLE REELS • SALES VIDEOS • UI DESIGN • LIVESTREAM • MOBILE

Creative Director / Writer / Producer / Agency Project Director

BACKGROUND
YouTube offers a variety of channels, series, and livestream events that are available for sponsorship. The content network also proposes and builds custom channels for current and potential advertisers.

1. SPONSORSHIP VIDEO
YouTube needed an impactful video to make clients aware of sponsorship opportunities. The sheer number of available programs made the project unwieldy, so we proposed that the viewer travel through a "wormhole" featuring an organized selection of popular programs pulled from the infinite content lining the walls.

2. BEST OF YOUTUBE VIDEO
A sizzle reel highlighting the best YouTube programs of the year.

3. AMERICAN EXPRESS UNSTAGED / OTHER LIVESTREAM VIDEOS
Recapping and demonstrating he UX/UI of special events to help secure future sponsorships—everything from the American Express Unstaged series that featured Jack White (shown here), Usher, Coldplay and The Killers to music festivals such as Lollapalooza, Coachella and Bonnaroo.

4-19. CHANNEL DESIGNS
A large part of YouTube's sales strategy is the creation of custom channels for large brands, from retail chains (like Target Canada, hence "neighbour") to movie titles to tie-ins with music or sporting events like the Olympics and World Cup.

RESULTS
Through our relationship with YouTube, Pomegranate has produced dozens of videos for company use and has designed over 1000 potential customized channels, helping to determine their look and function so they can be easily developed when sold. YouTube, of course, dominates the video content arena, and a YouTube presence is a must-have for brands hoping to engage and retain customers and reinforce their image.